Best Advantage Credit Union
Brillion, Wisconsin


Best Advantage Credit Union began the their journey with the experience-based design process with Miron Construction. Under the direction of President Tammy Williams, a team was assembled unlike any other. The challenge… to build the credit union of the future - physically, informationally, and behaviorally. Envision a credit union focused on the needs of members, a facility that conveys sincere emotion, with surroundings that keep members coming back and team members never wanting to leave.

With hundreds of hours spent in ideation, four months of planning before any line was drawn by the architect, and over 120 financial innovations never before uncovered, Best Advantage Credit Union is a special place. Special in the sense that the moment one enters the building, they know that the experience is different, unique. They have a difficult time placing their finger on ‘IT’, but they realize how they feel… a feeling unlike any other encountered at a financial institution.  Download the case study.
Watch the experience-based design video: Reinventing the Member Experience.

Project Size: 11,632 SF
Completion: February 2009
Delivery Method: Design-Build
Architect: Gries Architectural Group
Awards: AGC Build Wisconsin Award